When Formula E’s Mitch Evans visited Jaguar Land Rover’s Ice Academy in Arjeplog for the first time he was out of words.
“I can’t describe it. I can’t put it into words. I love it!” he told the reporters at CNN when they interviewed him.
I can't describe it. I can't put it into words. I love it!
Mitch Evans, the Portuguese football legend José Morinho, the Belgian rally driver Thierry Neuville and the World Touring Car Champion Yvan Muller are just a few of the celebrities who have enjoyed driving supercars on the world class ices in Arjeplog.
Arjeplog, situated at the polar circle in Sweden, is famous for the thousands of lakes, thick ices and the excellent climate conditions for ice driving. More than 85 percent of all vehicle and component winter testing in Sweden is conducted in Arjeplog. That creates an impressive infrastructure also for ice driving academies and rides so fun they will leave you smiling from ear to ear.
This is where the world’s car industry and enthusiasts meet every winter to test cars, drive on ice and to share a unique experience. On Arjeplog’s vast ices you can drive on licensed Formula 1 replicas, copied in detail and prepared for exclusive customers. Every day, 1 500 kilometers of ice tracks are ploughed, resurfaced and touched up to meet the highest of expectations. In total, there are 140 ice tracks and 90 land tracks on 15 different proving grounds and event centers.
Here everyone can enjoy the fantastic and unique experience of driving on ice in a subarctic mountainous environment. The famous Formula 1 driver with thousands upon thousands of hours behind the wheel, as well as the inexperienced visitor, is up for an adventure – both will share an experience, which they only can get in Arjeplog.